Water Purity Redefined for a Thriving Planet

WE2C Environmental, a division of Birchtech, pioneers sustainable, high-quality water purification technologies to meet today’s ecological challenges and future demands.

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The Problem

The presence of PFAS and PFOS—often called “forever chemicals”—in tap water has created an urgent environmental crisis. The EPA has mandated that water utilities begin PFAS sampling by 2027 with full compliance by 2029, at an estimated cost of $47 billion.

Water utilities are grappling with escalating costs, complex supply chains, and limited understanding of the value of reactivated versus virgin carbon. Many have no clear strategy to reduce costs or optimize their water systems. Compounding this, the EPA has linked 30,000 diseases, including cancer and heart disease, to PFAS, making clean water solutions an urgent need.

The Solution

WE2C Environmental offers a game-changing approach to carbon reactivation and water treatment, addressing these challenges head-on. By streamlining processes and reducing costs.

WE2C helps improve water quality for 83-105 million people while working to prevent 9,600 deaths and reducing 30,000 serious illnesses linked to PFAS. Additionally, WE2C’s solutions contribute to reducing other PFAS-related risks like thyroid disease, hormone disruption, and liver disease. Investing in WE2C means contributing to a cleaner, healthier future while capitalizing on an essential, high-demand market.

WE2C, as stewards of environmental technologies, is committed to offering highly effective and affordable solutions for contaminant removal from potable water. The company is strategically rolling out industry-disruptive technologies including PFAS removal from drinking water.

Expected to launch in Early 2025, WE2C’s products will offer water utilities a more efficient alternative to the leading commercial activated carbons.

Applications and Impact

WE2C Environmental’s technologies ensure effective, affordable solutions for significant environmental and health concerns in the removal of PFAS (“forever chemicals”).

Water Treatment Plants & Municipalities

Delivering tailor-made solutions for potable drinking water, ensuring both regulatory compliance and environmental safeguarding.

Industrial Water & Wastewater Applications

Providing engineered solutions to support compliance to EPA regulations.

Activated Carbon as a BACT/BAT for PFAS Removal

Leading innovation in the activated carbon market to produce more environmentally friendly and efficient products to meet the stringent demands of modern environmental standards while providing potable water utilities with more efficient and affordable technologies for PFAS removal.

Our Team

Meet some of the core team members dedicated to transforming the water treatment industry.

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Richard MacPherson

President and CEO, Director

Richard MacPherson, with over 30 years of executive experience, is the President and CEO of ME2C since 2016. He oversees the expansion and commercialization of the company's emissions control technologies. MacPherson is a recognized professional in the mercury emissions control industry.

Dr. David Mazyck

Division Director, WE2C Environmental

Dr. David Mazyck, a US Army veteran and Ph.D. holder from Penn State University, has over two decades of experience at the University of Florida. He owned an activated carbon company, commercialized products, and served in critical roles within AWWA.

John Pavlish

Senior Vice President, Chief Technology Officer

Mr. John Pavlish, an international mercury expert with 20+ years of experience, has developed 70 patented mercury control technologies and specializes in research, consultation, and commercial application, particularly for coal combustion and gasification systems.

Dr. Nick Lentz

Field Technical Manager

Dr. Nicholas Lentz, with over a decade of experience, specializes in mercury research, PFAS analysis, and developing sorbents and analytical methods for environmental matrices, including air, soil, and water. He has led 30+ full-scale mercury tests.

Dennis Baranik

National Director of Sales

Dennis Baranik, an experienced executive, has effectively led both startups and Fortune 100 companies. He has spent the last decade in a senior role at an activated carbon supply firm, helping companies enter the water treatment industry.

Stacey Hyatt

Executive Assistant, Corporate Communications

Stacey Hyatt, with over 20 years of corporate stewardship, supports C-level executives and manages the administrative arm of ME2C Environmental. She's an advocate for corporate branding and streamlines sales processes.

Isaac Post

Business Development Manager

Isaac Post, with over 25 years in the water treatment industry, has expertise in media, equipment, and solutions for industrial and municipal clients. Previously with GE Water and Calgon Carbon Corporation, he excels in fostering innovation, driving revenue growth, and building long-term customer relationships.

Lindsey Zachow

Operations & Commercial Development

Lindsey Zachow, with over 12 years in the activated carbon industry, specializes in business management and manufacturing operations. Currently pivotal in shaping WE2C's commercial strategies, she previously earned a Master's in Business Management from the University of Florida. Lindsey is known for enhancing operational efficiency and driving business growth, while passionately supporting her alma mater as a dedicated Gator fan.

What is potable water treatment?

Potable water treatment is the process of making water safe for drinking and other domestic uses by removing contaminants, pathogens, and undesirable chemicals. This typically involves filtration, disinfection, and chemical treatments.

What are PFAS and why are they a concern?

PFAS (Per- and Polyfluoroalkyl Substances) are a group of synthetic chemicals used in various industrial and consumer products for their water- and grease-resistant properties. They are a concern because they are persistent in the environment and human body, and exposure to high levels of PFAS has been linked to various health issues including cancer, liver damage, and immune system effects.

How can PFAS be removed from drinking water?

PFAS can be removed from drinking water using advanced treatment technologies such as activated carbon filtration, ion exchange, and high-pressure membrane systems like reverse osmosis. These methods are considered BACT/BAT recognized by U.S. federal agencies, such as the Department of Energy and EPA, and are effective in capturing and reducing PFAS concentrations to safe levels.

What are the regulatory standards for PFAS in drinking water?

The Environmental Protection Agency (EPA) has proposed maximum contaminant levels (MCLs) for PFAS in drinking water, including 4 parts per trillion (ppt) for PFOA and PFOS. These regulations are part of ongoing efforts to address PFAS contamination and protect public health.

What are the health risks associated with PFAS exposure?

Prolonged exposure to PFAS is associated with several serious health issues, including cancer, liver damage, reduced fertility, heightened asthma risk, thyroid disorders, and weakened immune response. These significant health risks underscore the critical need to eliminate PFAS from drinking water.

What is WE2C Environmental's role in addressing PFAS contamination?

WE2C Environmental is developing advanced potable water treatment technologies specifically designed to remove PFAS and other contaminants. Our activated carbon solutions are efficient, cost-effective, and environmentally friendly.

"We are going to do for water what we've already done for air."

Richard Macpherson

President and CEO, Director

Connect with WE2C today

Ready to take the next step in water treatment innovation? Contact us today to learn more about our labs and how you can participate in our pilot program

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